Now that the shopping season and holidays are behind us, and are anxious to see grass and green leaves, the message of the benefits of shopping local has not lost its importance.

As consumers in Clarington, we have the power to shape our community. The support of locally owned independent business influences our community by strengthening our economy and enhancing the character and appeal of our towns and villages. Taking advantage of the opportunities to re-discover and explore what Clarington has to offer is more important than ever.

A locally owned business returns much of each dollar to their community, through employment, purchasing of goods and services such as groceries, dining, gasoline, cars, homes, lawyers, banks, accountants and the list goes on. Chain and franchise stores also make a positive impact in our community through local employment and purchasing however, less of their earnings will remain in the community. Local retailers provide us with a unique selection of items, specially selected with their clientele in mind. Many have heavily invested their life savings into their business which has created a passion for the community and made them essential to charitable endeavours, team sponsorship and frequently sitting on local boards and supporting a variety of causes.

It is time to think twice about our spending habits and support our local business community as they have supported our social community for many years. Each one of us does make a difference.

Visit www.cbot.ca for more information on the Shop Local Campaign and each Shop Local participating business.

-- Sheila Hall, Clarington Board of Trade